Market Parameters and Pricing

Whether selecting fresh Holiday decor for your own home or serving retail clients by buying for their homes or businesses, understanding these market factors is essential to success.

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Fresh Locally Grown Trees

  • Native Species and Others
    • Almost a dozen varieties
    • Grown in the Santa Cruz Mountains
  • Sustainably Harvested – PATCHEN Color Spot Method
    • Guarantees the tree lives on indefinitely
  • Delivered The Same Day
    • Harvested Today
    • Water-stand installed Today
    • Delivery and setup Today
  • Setup & Decoration Options
    • For Home or Business
    • Inside or Outside
    • Entire Bay Area
      • San Francisco to Carmel Highlands
      • Santa Cruz to the Central Valley
  • Pick Up & Recycle
    • We pick up at your convenience
    • We recycle lights, plastic, and metal parts
    • We chip the rest to go back into the soil

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Premium Wreaths

  • Many Sizes & Shapes to choose from
  • Made from high-elevation frost-hardened Noble Fir
    • Needles are plump and full of moisture
    • Fresh and full of forest aroma
    • Average 22″ wreath weighs 4-5 lbs
  • Non-polymer dipped
  • Will last weeks or months with minimal care

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High-Quality Garland & Greens

  • Western Red Cedar from the Pacific Northwest is best
    • High-elevation foliage – lasts longer
    • Tightly woven for strength
    • Fresh forest aroma lasts for weeks
    • Holds its shape well past the Holiday season
    • Delivered fresh and kept refrigerated until sold
  • Boughs of other species
    • Cut daily
    • Delivered fresh.

 
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Other Tree Choices
(Big-Box Stores or Nursery Parking Lots)

  • They all come from the same Tree Factories in Oregon
    • Clear-cut harvested to the bare ground
    • Stumps dug up with big tractors
    • Thousands of acres are cleared in a few weeks
  • Trees are stacked in the fields
    • Takes hours, waiting for helicopter pickup
    • Thrown in a net to fly a few miles to a loading station
    • Bailed by big machines to fit 700 trees on each truck
  • The trip to California
    • Loaded on a big truck for the next few days
      (… depending on snow at Siskiyou Summit) 
    • Unloaded in store parking lot for a few days, or weeks
      (… perishables in a parking lot – rain or shine?)

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  • Of course, plastic ones from China are always an option
    • More expensive than REAL trees
    • Usually only used for two years
    • Present serious fire hazard
    • Environmentally unfriendly.

 

 

Discount Wreaths

  • Costco / Trader Joe’s Variety
    • Weight is half that of Premium wreaths (moisture content)
    • Moisture is where the aroma comes from
    • Made from whatever foliage is available
    • Often polymer dipped as a preservative
      • Keeps the needles from falling off
      • Destroys the aroma

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Plastic ones from China can serve as dust collectors
in the off-season.

 

Questionable Quality from Unreliable Sources

  • Locally made garland is generally
    • Unknown variety
    • Lacks aroma
    • Drys out quickly

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